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Interior Design JBR
If you own an apartment or penthouse in Jumeirah Beach Residence, Bella Interior Design can help you turn the generous JBR footprint into a brighter, calmer and more valuable beachfront home. We plan around the things that are specific to this address: the six original JBR clusters, older kitchens and bathrooms in established towers, sea or Marina-facing sightlines, balcony relationships, strong coastal daylight, tourist-strip noise, building-management access, service-lift logistics, existing chilled-water AC systems and the approvals that apply when walls, ceilings, plumbing, electrical or fire-safety systems are changed. Our scope can stay design-only, focus on selected rooms, or continue through full apartment renovation, bespoke joinery, FF&E, design-and-build and turnkey handover.
JBR is not a generic Dubai apartment district. Dubai Holding describes it as the world's first single-phase 40-tower development, while Visit Dubai identifies the six classic blocks as Murjan, Sadaf, Bahar, Rimal, Amwaj and Shams. The neighborhood sits between the Arabian Gulf and Dubai Marina, with The Walk and The Beach at ground level, and the residential stock now ranges from spacious original-cluster apartments to newer premium properties such as 1/JBR, La Vie, Address Beach Residences and FIVE Luxe. That mix means an interior design JBR apartment brief can range from modernizing a fifteen-plus-year-old home to furnishing a newer sea-view residence without wasting the quality already built into it.
Jumeirah Beach Residence Property & Cluster Context
Visit Dubai describes Jumeirah Beach Residence as a beachfront neighborhood between the Arabian Gulf and Dubai Marina and divides the original community into six blocks: Murjan at the north-east end, followed by Sadaf, Bahar, Rimal, Amwaj and Shams toward the south-west. Each block contains several towers over podium and plaza levels. That physical arrangement matters to interior design because different apartments can face the open Gulf, Palm Jumeirah, Bluewaters and Ain Dubai, Dubai Marina, The Walk, internal courtyards or neighboring towers. We therefore treat the view, solar exposure, noise level, floor height, balcony depth and tower rules as design inputs—not as afterthoughts.
Murjan sits at the north-east end of the six classic JBR blocks. Current building guides show unusually generous apartment stock, with some 2-bedroom layouts around 1,293–2,118 sq ft and larger multi-bedroom homes extending far beyond that. In a Murjan renovation, we usually test whether the original kitchen, corridors, wardrobes and utility spaces are still earning the area they occupy before selecting finishes.
Sadaf is one of JBR's established multi-tower clusters. Current building data for Sadaf 2 shows 2-bedroom layouts around 1,300–1,891 sq ft and 3-bedroom layouts around 1,860–2,100 sq ft. These are substantial footprints by modern Dubai apartment standards, so the opportunity is often not to squeeze in more rooms, but to make the existing square footage feel brighter, better connected and easier to maintain.
Bahar and Rimal occupy the central part of JBR. Depending on the tower and orientation, the brief may balance a lively urban/beach environment with the need for a quiet home. Window treatments, acoustic softening, entry storage, family zoning and low-profile furniture can matter as much as the decorative palette.
Amwaj and Shams sit toward the Bluewaters end of JBR. A completed Shams 4 case study documents a 190 sqm three-bedroom apartment rebuilt in an occupied beachfront tower, with the contractor specifically planning around community NOCs, service-lift access, waste routes and permitted working hours. That is the type of operational reality a JBR renovation programme must allow for.
Newer premium residences generally begin with more contemporary glazing, kitchens, smart-home provisions and common areas than the original clusters. Here, a full strip-out may destroy value. The better scope may be bespoke furniture, lighting, feature joinery, wardrobe interiors, curtains, art, selected kitchen upgrades and a carefully controlled material layer that enhances the sea view without replacing good base-build elements.
JBR Interior Design by Property Type
We first identify what you own and what condition it is in. That determines whether your money should go into infrastructure, layout, kitchens and bathrooms—or whether the apartment already has a strong base and needs a more precise furniture, lighting and detailing layer.
The original JBR stock is now mature enough that many homes are being comprehensively renovated rather than simply redecorated. Common briefs include replacing closed or visually heavy kitchens, rebuilding bathrooms, re-flooring, improving ceilings and lighting, checking older plumbing/electrical services inside the unit, redesigning wardrobes and turning long entrance halls into useful concealed storage. We do not assume a wall can be removed just because it looks non-structural; the existing drawings, structure and approval route must be checked first.
Newer JBR homes often already have floor-to-ceiling glazing, contemporary kitchens and stronger developer finishes. The design task is usually refinement rather than demolition: correcting furniture scale, upgrading wardrobe internals, creating a stronger entry, improving decorative and architectural lighting, integrating art, adding bespoke media or bar units, selecting curtains that control glare without sacrificing the view and furnishing the apartment as one consistent composition.
A penthouse can have several exposures, long glazing lines, large terraces, multiple living zones and a higher proportion of bespoke work. The challenge is not to fill the apartment with expensive objects. We establish a hierarchy between formal living, dining, family lounge, media, kitchen, bedrooms and outdoor spaces so the sea view remains a constant reference while each room still has its own purpose.
If the property will host short-stay guests or operate as a premium rental, the design should photograph well but also survive turnover. We focus on durable upholstery, easy-clean surfaces, practical luggage storage, clear dining capacity, intuitive lighting, blackout curtains, replaceable accessories and finishes that can be repaired without remaking an entire custom installation. The goal is a memorable JBR identity without fragile styling that fails under real occupancy.
What JBR Interior Design Should Solve Before Decoration
A JBR apartment can be large and still feel dated or awkward. The solution is rarely to add more decoration. We look at where the apartment feels dark, where furniture blocks the view, which corridors waste floor area, whether the kitchen disconnects the household, where noise enters, whether the air-conditioning is balanced and which original finishes are worth keeping.
A sea-facing Rimal apartment should not be furnished like a Marina-facing Murjan unit. We map the strongest sightlines from the entry, sofa, dining table, bed and kitchen, then position lower furniture and storage so the Arabian Gulf, Bluewaters, Ain Dubai or Marina remains visible where it adds value.
Many owners want to connect an older enclosed kitchen to the living room. That can work beautifully, but the design must first identify structural walls, shafts, drainage, exhaust, electrical load and the building's approval requirements. Sometimes a wider opening or glass partition gives most of the benefit with less risk than a full removal.
Older JBR layouts can spend generous area on circulation. We use shallow full-height storage, mirrors, lighting, artwork and flush doors to turn those paths into an intentional arrival sequence without reducing comfortable clear width.
Full-height glazing can create glare and strong solar load at different times of day. Recessed dual curtain tracks, quality sheers, blackout linings and selective solar-control solutions let you keep the view while protecting flooring, furniture and artwork.
JBR is a lively residential and visitor destination. The Walk, beach activity, restaurants and traffic can be part of the energy owners enjoy, but a bedroom still needs to feel quiet. We use curtains, rugs, upholstered surfaces, headboards, acoustic backing and door seals where appropriate before assuming glazing must be replaced.
Structural columns, risers, façade glazing, base-building fire systems and central cooling infrastructure are not decorative items. We plan joinery and ceilings around access panels and maintenance needs so the renovated apartment stays serviceable after handover.
Interior Design Services in JBR
We define the scope from your apartment condition and your end goal. You should not pay for a full strip-out if the base build is already strong, and you should not spend heavily on furniture before hidden technical problems in an older apartment are understood.
Layout, kitchen, living, bedrooms, bathrooms, storage, lighting and furnishing for owner-occupied, second-home and investment apartments.
Explore service →Existing PropertyFor original or dated JBR homes requiring strip-out, kitchen and bathroom renewal, MEP work, new flooring, ceilings, lighting and joinery.
Explore service →PlanningFurniture test-fits, circulation, open-kitchen studies, storage strategy, sightlines and practical zoning before construction decisions are made.
Explore service →One-Off DetailsCustom joinery, bars, media units, wardrobes, furniture, stone, metal and feature details developed for your exact unit dimensions.
Explore service →VisualizationPhotorealistic views to test the sea-view living room, kitchen, master suite, materials, furniture and lighting before procurement.
Explore service →Construction RouteOne coordinated route connecting design, technical drawings, BOQ, approvals strategy, procurement, construction and snagging.
Explore service →Furniture + AccessoriesFurniture, rugs, curtains, decorative lights, art, accessories, procurement, logistics and installation for a complete beachfront home.
Explore service →Complete DeliveryFor owners who want one managed route through design, fit-out, joinery, furniture, styling, snagging and ready-to-use handover.
Explore service →JBR Apartment Layouts & Space Planning
The six classic clusters are known for larger floor plates than many recent Dubai apartments, while newer towers such as 1/JBR and La Vie emphasize panoramic glazing and more contemporary planning. The best intervention depends on which generation of JBR you own.
For an older enclosed kitchen, we test three routes: retain and modernize it, create a controlled opening with a peninsula or glass screen, or develop a fully open kitchen where structure, exhaust, drainage and approvals allow. Keeping wet points close to existing risers often protects budget and programme.
Rather than pushing every sofa against a wall, we float low-profile seating around a rug and use dining placement to keep the strongest view axis open. A media wall can be integrated into a solid wall, column or low unit so the television does not become the first thing you see when entering.
A deep foyer can carry shoes, coats, luggage, cleaning storage, electrical access and display in one shallow joinery line. Mirrors and vertical lighting increase brightness, but utility panels remain accessible through concealed doors.
If the original hinged wardrobes restrict circulation, we test sliding, pocket or revised internal configurations rather than simply making the wardrobe deeper. Integrated lighting, drawer organization and luggage zones often create more usable storage without reducing the bedroom.
A guest room can double as an office, dressing room or media room through wall-integrated desks, daybeds, Murphy systems and shallow storage. The layout should still feel like a proper bedroom when guests stay, not an office with a bed squeezed into it.
A JBR balcony can visually extend the living room through coordinated colors, outdoor-rated porcelain, furniture and lighting. We do not assume the external glazing, threshold or façade can be changed. Any physical modification to the building envelope must be checked against the tower's current rules and approval path.
Design Around the Address
We use the view, natural light, storage, acoustic softening, durable finishes and controlled furniture scale to make the apartment feel like a home first—and a beachfront address second.
JBR Interior Design & Renovation Cost 2026
For early planning, current Dubai 2026 guidance puts a full apartment design-only package around AED 15,000–60,000+, with consultations around AED 300–1,500 and smaller concept packages around AED 2,500–10,000. Broader turnkey design-and-fit-out guidance starts around AED 80–250+ per sq ft for many mid-range to quality scopes. Separate 2026 renovation benchmarks—which include heavier construction—place cosmetic work around AED 150–300 per sq ft, mid-range renovation around AED 350–600, premium renovation around AED 600–900 and a luxury gut-and-rebuild around AED 900–1,200+ per sq ft. These figures describe different scopes, so do not compare them as though they are the same product. JBR tower access, service lifts, protected common areas and working-hour restrictions can also make apartment work more expensive per square foot than an equivalent villa.
Ask every contractor to price the same written scope. A low quote can exclude kitchen appliances, decorative lights, curtains, furniture, authority fees, deposits, building protection, waste removal, waterproofing, upgraded hardware, smart controls or VAT. The itemized BOQ matters more than the headline AED-per-square-foot number.
A current Dubai planning range for full apartment design packages. Confirm exactly how many layouts, 3D views, technical drawings, revisions, supplier selections and site visits are included.
Painting, selected flooring, lighting and minor carpentry with little or no layout/MEP disruption. Furnishing may be priced separately.
Kitchen, bathrooms, flooring, ceilings, joinery and some MEP rerouting. An older original-cluster apartment often falls into this category when the work goes well beyond decoration.
Bespoke joinery, premium stone, smart controls, more complex lighting, refined bathrooms, higher-spec kitchens and substantial layout work.
Full strip-out, high-spec materials, extensive custom fabrication, specialist systems and deep MEP replacement where the building allows it.
JBR Renovation Approvals, NOCs & Tower Logistics
JBR is a dense, occupied high-rise community, so design decisions have an operational consequence. Before construction, the current building or community rules should be obtained for the exact tower. For works under Dubai Development Authority jurisdiction, DDA's current Fit-Out Permit service requires items including a contractor appointment letter, Ejari, building-owner NOC, relevant authority NOCs and approved/proposed drawings. DDA publishes a fee of AED 0.90 per sq ft with a minimum of AED 200 and maximum of AED 10,000, and an estimated service time of two working days once a compliant submission is made. DDA also notes that a Dubai Civil Defence completion certificate is required before a Fit-Out Completion Certificate. The exact route for your individual JBR tower and scope should be confirmed before the design is frozen.
The building manager may require contractor licences, insurance, drawings, method statements, refundable deposits, worker details, common-area protection and waste arrangements before tools or materials enter the tower. Requirements vary, so we use the current manual for your building rather than copying rules from another JBR cluster.
DDA distinguishes fit-out work from building modification. If the proposal adds structural elements, changes use or adds GFA, DDA's own guidance says the request moves to the Building Modification route. That is why structural assumptions should be resolved before tender.
New ceilings, partitions or room configurations can affect sprinklers, smoke detection, emergency devices and fire-rated assemblies. Where affected, the specialist design and testing requirements should be coordinated before ceilings are closed.
Every slab, wardrobe, sofa, appliance and debris bag has to pass through a controlled high-rise route. Measure service-lift dimensions before ordering oversized stone or furniture, and plan modular fabrication when a finished piece cannot physically reach the apartment.
Do not assume one universal JBR work schedule. The permitted periods for drilling, demolition, deliveries and waste movement can differ by building and can change. Obtain the current written rules and build the programme around them.
Replacing external glazing, enclosing a balcony, changing frames or altering the visible façade is not the same as changing furniture or internal finishes. These proposals need explicit confirmation from the building/community and the relevant authority before they are presented as feasible.
Materials & Elements for JBR Beachfront Interiors
A JBR apartment faces high humidity, strong sun, intensive air-conditioning and—for exposed balcony and opening-side components—salt-laden marine air. That does not mean every interior surface needs an industrial marine specification. It means exposed metals, balcony furniture, window-adjacent finishes, adhesives, joinery substrates and moisture-prone areas deserve more careful specification than a generic inland apartment.
Use appropriate moisture-resistant boards or plywood in kitchens, vanity zones and selected exposed locations. The finish can still be refined—oak, walnut, lacquer or laminate—but the substrate and edge sealing determine how well it survives.
For metalwork close to balcony doors or exposed coastal air, specify proven finishes and suitable stainless-steel grades instead of assuming decorative plating will remain unchanged. Interior dry-zone hardware can be selected more freely.
Large-format surfaces reduce visual fragmentation in open living areas. Kitchens benefit from stain-resistant engineered or sintered surfaces, while natural marble can be used where the client accepts its patina and maintenance.
Strong sunlight at perimeter glazing can fade textiles and wood. Quality curtain linings, UV-stable upholstery where needed and appropriate timber coatings protect the palette without turning the apartment dark.
Rugs, sheers, lined curtains, upholstered headboards and fabric panels reduce the hard echo created by tile, glass and stone. In JBR they also help make the apartment feel calmer against the energy of The Walk and beachfront.
Floor-to-ceiling joinery can convert awkward columns, foyers and wall recesses into luggage storage, wardrobes, utility cupboards and media units. The detail should preserve access to electrical and mechanical services.
Use a combination of downlights, wall washing, joinery lights, decorative pendants and concealed light rather than filling a low ceiling with one repeated grid. Evening lighting should give the apartment its own atmosphere after the view disappears into darkness.
Balcony seating, rugs, metals and surface finishes need to tolerate UV, heat, humidity and occasional wind-driven moisture. Indoor furniture specification should not simply be carried outdoors because the colors match.
JBR Interior Colour Palettes
These HEX values are digital concept references rather than paint-brand specifications. Test real samples in your JBR apartment because sea-facing light, Marina reflections, floor height, glazing tint and evening lighting can make the same digital color read very differently.
Warm sand and limestone tones keep the space bright while allowing the Arabian Gulf to remain the strongest color in the room.
#FAF7F2Soft Oat#E8DFD1Gulf Mist#8FA3A6Brushed Champagne#B08D57For a more architectural JBR interior, pair a controlled blue-grey with rich timber and warm stone rather than filling the space with multiple shades of blue.
#F5F0E8Sea Blue Grey#4D8596Smoked Walnut#4A3C31Warm Clay#C4A78DUseful for apartments where the goal is maximum visual space, simple joinery and a calm background for views and artwork.
#F7F6F2Contemporary Greige#D8D0C5Sea Glass#A8C4C4Matte Charcoal#34383AFor a darker, more urban home facing Marina or city lights, keep the deep tones to selected joinery or one room so daylight spaces still feel open.
#F4F1EADeep Navy#243746Bronze Taupe#8D7C6BMuted Brass#A3917DThe 70/30 rule is a useful starting point, not a law: let roughly 70% of a room establish the dominant neutral/material family and use around 30% for secondary texture, timber and contrast. The 3-5-7 rule is mainly a styling technique for grouping accessories in odd numbers. In a JBR renovation, neither rule should override circulation, glare control, maintenance, acoustic comfort or the view.
JBR Interior Design References
These are temporary third-party internet references for layout, material and atmosphere only; they are not presented as Bella projects. Replace them with Bella-owned JBR photography when available.
A local JBR fit-out reference showing how sculptural marble, curved seating and timber joinery can create warmth without competing with a luxury apartment's open volume.
Floor-to-ceiling sea views demand low-profile furniture and clear visual corridors; tall objects are kept away from the main glazing.
A pale material envelope lets the sea dominate while warm timber, woven texture and soft upholstery stop the room from feeling sterile.
An understated timber media wall gives the room a focal point without overpowering the Ain Dubai view at the window.
For bathrooms near a marine environment, the design can stay light and luxurious while the hidden waterproofing, substrate and hardware specification does the durability work.
Low furniture, soft flooring and a quiet neutral palette keep the bedroom restful while leaving the water view uninterrupted.
A long stone island can organize cooking, breakfast seating and entertaining in one element when plumbing and circulation are planned correctly.
The living and dining zones remain visually separate through furniture and rugs while the full-height glazing stays continuous.
Our JBR Interior Design Process
A JBR project is easier to control when layout, authority questions, service-lift logistics and material access are considered before procurement. That is particularly important in older apartments where hidden plumbing, electrical or waterproofing conditions may only become clear during survey and strip-out.
We confirm cluster, tower, floor, approximate area, owner-occupied vs rental use, existing condition, rooms in scope, view direction, budget, completion target and whether you will live in the apartment during works.
Output: project brief + preliminary scopeWe measure the apartment and record structure, glazing, kitchen/wet areas, wardrobes, ceilings, AC access, electrical panels, service shafts, finishes and visible defects.
Output: verified survey + risk notesThe current building/community renovation requirements are collected and the likely approval route is mapped before layout changes are presented as buildable.
Output: approvals + logistics checklistWe test kitchen options, furniture scale, storage, circulation, view lines, bedroom function and balcony relationship. Where walls are involved, the concept remains conditional on structural and approval verification.
Output: approved layout directionMaterials, palette, joinery, furniture, lighting and key-room perspectives are developed so you can see the apartment as one composition before construction drawings begin.
Output: concept + selected 3D viewsThe design is translated into coordinated flooring, ceiling, lighting, electrical, wet-area, joinery and finish information with a trade-by-trade cost plan.
Output: technical package + itemized budgetLong-lead joinery, stone, furniture and lighting are sequenced with approvals, lift bookings, demolition, MEP work and finishing so the tower logistics are part of the programme.
Output: controlled site deliveryWet areas, electrical and mechanical items are checked within the appointed scope, defects are closed, furniture and curtains are installed where included and the final apartment is prepared for use.
Output: completed JBR interiorRelated Interior Design Locations
Use these location guides to compare property types, pricing, approval considerations and Bella’s design approach in nearby Dubai communities and other UAE markets. Only published pages are shown.
Explore Bella’s complete interior design services, pricing and project guidance across Dubai.
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Explore location →Interior Design JBR — FAQs
These answers are practical planning guidance. Your exact building rules, costs and technical possibilities still need to be checked against the specific apartment.
JBR stands for Jumeirah Beach Residence, the beachfront high-rise community between the Arabian Gulf and Dubai Marina. It is divided into six original blocks—Murjan, Sadaf, Bahar, Rimal, Amwaj and Shams—and also includes newer premium residential developments.
No. JBR is Jumeirah Beach Residence, a specific high-rise beachfront district beside Dubai Marina. Jumeirah is a much broader coastal area of Dubai with low-rise villas, beaches, hotels and neighborhoods stretching well beyond JBR. An interior design JBR search is therefore much more specific than a general Jumeirah interior design search.
Current 2026 planning guidance puts a full apartment design-only package around AED 15,000–60,000+, while consultations can be around AED 300–1,500 and smaller room concepts around AED 2,500–10,000. Full design, procurement, supervision and fit-out are separate cost layers unless the quotation says otherwise.
For early planning, Dubai 2026 renovation guidance is roughly AED 150–300 per sq ft for cosmetic work, AED 350–600 for mid-range renovation, AED 600–900 for premium work and AED 900–1,200+ for a luxury gut-and-rebuild. JBR can carry extra tower logistics, protection, lift and scheduling costs, so a measured BOQ is more reliable than a generic rate.
It is a flexible composition guideline. Roughly 70% of a room can establish the dominant material or color family, while about 30% adds secondary texture, wood, contrast or accent. It should not be applied so rigidly that it ignores your JBR view, natural light or furniture proportions.
It is primarily a styling technique for arranging decorative objects in odd-number groups such as three, five or seven. It is useful for shelves, coffee tables and accessories, but it is not a rule for planning kitchens, rooms or circulation.
No single color creates luxury. Warm off-white, limestone, greige, walnut, muted blue-grey, charcoal and restrained champagne metal can all work well in JBR when the lighting, detailing and materials are coherent. A poorly detailed expensive paint color still looks ordinary.
Possibly, but it must be checked rather than assumed. We need to confirm whether the wall is structural, where the MEP risers and exhaust run, what the building allows and which approvals are required. A partial opening, peninsula or glazed division may sometimes be the better solution.
Do not plan on removing structural columns, shear walls or other primary building elements. We first identify the structural grid and then use joinery, stone, mirrors or furniture zoning to integrate fixed elements into the design.
Renovation and fit-out work typically needs building or community authorization, and technical work may require further authority approvals. Obtain the current requirements for your exact tower before works begin because the documents, deposits, insurance and working rules can vary.
Yes. Dubai Development Authority publishes a Fit-Out Permit service for projects within its jurisdiction. Its current service page lists a contractor appointment, Ejari, building-owner NOC, relevant authority NOCs and approved/proposed drawings among the requirements, with a published fee of AED 0.90 per sq ft subject to minimum and maximum fees. The exact jurisdiction for your unit should be confirmed.
JBR suits people who value direct beach access, walkable restaurants, The Walk, The Beach and proximity to Dubai Marina and Bluewaters. It is also a lively visitor destination, so owners who want a quieter home should give extra attention to bedroom acoustics, window treatments and internal zoning.
The Beach JBR destination is currently listed in the portfolio of Merex Investment, a joint venture between Dubai Holding and Brookfield. JBR itself sits within Dubai Holding Real Estate's portfolio and originated as the landmark 40-tower beachfront development.
If you mean the branded destination called The Beach JBR, it is part of Merex Investment's portfolio. If you mean legal ownership or access rights to a specific stretch of shoreline, that is different from the retail destination and can depend on the particular hotel, residence or public-access area.
There is no single best hotel for every traveler, and Jumeirah Beach covers more than JBR. Within and around JBR, people compare properties such as Address Beach Resort, The Ritz-Carlton Dubai, Rixos Premium Dubai JBR and Hilton Dubai Jumeirah based on beach access, resort facilities, nightlife, family needs and budget. This does not affect which interior design route is right for a private JBR residence.
We can discuss interior design and renovation across Murjan, Sadaf, Bahar, Rimal, Amwaj and Shams, plus newer JBR residences such as 1/JBR, La Vie, Address Beach Residences, Al Bateen, Al Fattan Marine Towers and other beachfront properties subject to project scope.
Yes. We can prioritize durability, luggage storage, blackout curtains, simple lighting controls, hard-wearing furniture, replaceable accessories, photography-friendly styling and a furniture count that works for the advertised guest capacity.
Send the cluster and tower, apartment size, floor plan, current photos or video, number of bedrooms, renovation condition, whether you want design-only or turnkey work, any walls or wet areas you hope to change, furniture you want to keep, budget range and target completion date.
Start Your JBR Interior Design Project
For an accurate first discussion, send your JBR cluster and tower, floor plan, approximate square footage and current photographs. If you have a building renovation manual or previous approval drawings, include those too.
Then tell us whether this is your primary home, second home or rental investment; which rooms need work; whether you want to alter the kitchen, bathrooms or partitions; what furniture you want to keep; your target budget; and when you want the apartment ready.